Social Media Optimization (SMO) is a collection of many different websites. These include social networking (Facebook, Hi5, Twitter, Myspace, Google+, etc.), social bookmarking (Delicious, StumbleUpon, Reddit, etc.), social news (Digg, Slashdot, Newsvine, etc.), social photo and video sharing (Flickr, Picasa, YouTube, Metacafe, Dailymotion, etc.), and Wikis (Wikipedia, Wikia, etc.). These sites have several interesting features like RSS feeds, polls, sharing tabs, user ratings and so on.

Social Media Optimization is an online promotion technique used to enhance the publicity and traffic of a website by sharing quality content across the aforesaid social media sites. It is an important technique that is being incorporated into search engine optimization (SEO) and deals with the process of attracting visitors to a website by promoting and placing the website link in social media. This process has some significant relation with search engine marketing.SMO optimizes a company’s social presence on the web in order to increase visitors, sales, and revenues. When we think about the Online Reputation Management (ORM) and Search Engine Reputation Management (SERM), SMO really plays a vital role in them.